• Author: admin
• Date: Apr 21,2008
• In: Marketing, SEO

The Untraceable movie for web developers

It is two o’clock and I finished watching an interesting movie called “Untraceable”. Thought it is not a good movie to watch at night, it was fascinating because it includes some interesting topics like Internet, hacking, FBI which I enjoy, excluding the part with killing people and video streaming the crimes online. Here is a little summary from imdb, you can read more about this movie here:

“FBI agent Jennifer Marsh is tasked with hunting down a seemingly untraceable serial killer who posts live videos of his victims on the Internet. As time runs out, the cat and mouse chase becomes more personal.”

Unfortunately some people enjoy watching on the Internet gore and disturbing content and in my opinion they are lunatics, but that is their problem as long as I don’t meet them on the street . The fact is that this movie, “Untraceable”, was promoted and is promoting a website called killwithme.com. In the movie this website is the place where the psycho hacker was broadcasting live his crimes and in the real world, this is the website that promotes the movie (the official website), with an interesting marketing strategy. As you can see bellow in the alexa ranking charts, killwithme.com has two periods of time when it was highly browsed, on 25 January 2008 when ”Untraceable” was released in USA and this period of the month (April) when the movie was released in other countries, on DVD’s or blu-ray rips especially.

As you can see the traffic and alexa rank for this website is increasing and a funny thing is that most of the users come from the United Kingdom and not from USA where all the action happened and where the movie was released. Maybe the United Kingdom has more psychos, just joking!

It is interesting how a movie like this is able to create buzz, based on the fact that somewhere out there, there is an audience interested in a specific topic, prepared to spread the “news” worldwide. This method is called word of mouth marketing (WOMM) and it is great if you know how to use it. I have an idea and I think I’ll develop a website soon; don’t worry, I am not a killer lol .

Overall “Untraceable” is a great movie and I recommend you watch and analyze it, because who knows, maybe you’ll get an idea for a new website and just remember this: you are a web developer, not a killer.