• Author: admin
• Date: Jan 3,2008
• In: SEO

Don’t take in consideration Alexa Traffic Ranking

Many of you think that Alexa Rank is important, but it’s not important at all, you’ll be disappointed to find out that your traffic will not increase significantly if you’re planning to advertise on websites with a high rank. Why? Because Alexa has a stupid way of ranking websites, based on users that have Alexa Toolbar installed which comes with Internet Explorer and so it cannot be thought of as an unbiased statistical measure.

I got fooled a few times by this ranking method, when I tried to buy a link and I thought that by comparing the traffic rank from one of my websites (around 2100 unique visitors/day | Alexa: 75223) with the sellers website rank (Alexa: 32400) will result in a precise number of uqv/day. But it was all wrong, until I asked the owner for some serious statistics and I found out that he had less traffic than me (around 1600/day). This means that he had many more visitors with Internet Explorer browsing his website.

A big problem nowadays is that Alexa Rank is taken in consideration when buying links or ad spaces (ex: text link ads) because publishers can set a higher price per link if they have a nice rank. There are a few ways to increase your Alexa rank but in my opinion it’s a waste of precious time, here is a little list of things you should do:

• First of all try to get dugg or stumbled. If you get on the main page of digg you’ll get a burst of traffic that will maintain your Alexa rank for a month or two but of course all good things pass! Just don’t get scarred when you’ll see how your traffic history graph looks with all the ups and downs.
• If you have a website that you don’t use anymore and it has some traffic try to redirect the users that use Internet Explorer to the website that you want to pawn with. It’s very simple use the following code in your index page

<!--[if lt IE]>
<?php header("location: http://www.yahoo.com"); ?>
<![endif]-->

• JUST DRIVE TRAFFIC TO YOUR WEBSITE

In conclusion don’t worry about your Alexa rank (it’s lame) if you know that you have the traffic you always wanted. Just try to use good software for statistics like google analytics and you will be happier and much more satisfied of the results.

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