One year ago, I had some ”problems” with a wordpress theme because I wanted a simple thingy and I didn’t know how to do it: make certain stuff (ads, categories, widgets) to appear or disappear depending on the type of page I wanted to add them. This trick is good for placing, rotating ads especially in the header, sidebar and footer, based on conditional tags that are built in wordpress.
The first conditional tag that describes your index or home page is: is_home(). I will write you an example shortly but now I let me explain why you should use this. Let’s say you have an ad spot of 728×90px in your header or footer and in that spot you want a certain banner to appear when you are browsing the index page and another banner when you are reading a post or viewing a category page. For this you can place the following php cod in that spot:
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- Author:
admin
- Date:
Jan 3,2008
- In:
SEO
Many of you think that Alexa Rank is important, but it’s not important at all, you’ll be disappointed to find out that your traffic will not increase significantly if you’re planning to advertise on websites with a high rank. Why? Because Alexa has a stupid way of ranking websites, based on users that have Alexa Toolbar installed which comes with Internet Explorer and so it cannot be thought of as an unbiased statistical measure.
I got fooled a few times by this ranking method, when I tried to buy a link and I thought that by comparing the traffic rank from one of my websites (around 2100 unique visitors/day | Alexa: 75223) with the sellers website rank (Alexa: 32400) will result in a precise number of uqv/day. But it was all wrong, until I asked the owner for some serious statistics and I found out that he had less traffic than me (around 1600/day). This means that he had many more visitors with Internet Explorer browsing his website.
A big problem nowadays is that Alexa Rank is taken in consideration when buying links or ad spaces (ex: text link ads) because publishers can set a higher price per link if they have a nice rank. There are a few ways to increase your Alexa rank but in my opinion it’s a waste of precious time, here is a little list of things you should do:
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